iON is Indegene’s creative, strategy, brand campaign, and customer experience agency. iON has a modern approach toward the brand campaign and customer experience design, which is data-driven and technology-enabled to deliver personalized brand experiences. iON offers a range of services from full AOR support, including brand planning and campaign development, to integrated multichannel marketing with customer journey development to tactical tier 2 support for specific projects from IVA website to CRM to patient marketing. iON leverages Indegene IP including multichannel marketing engagement automation, insights from our analytics team, and full medical and MLR support services to deliver agency solutions at scale effectively and efficiently.
Our integrated strategic planning process develops the intelligent campaign idea that can inform all marketing and personalization across the customer journey.
Our customer journeys & segmentation map stakeholders’ journey from awareness to adherence identifying key insights to inform the experience design.
Creating intelligent campaigns requires a modern approach to deliver personalized brand experiences across channels.
We create core modular, discoverable, and metadata-tagged components to build unique experiences that work across all channels.
iON led CX Council report: Transforming Pharma CX. Unlocking the Power of Customer ExperienceRead More
Engaging with customers in a digital world
CX Council interview with Paul Murasko, Ipsen's Digital Customer Interactions Head
Customer experience in pharma: Getting the journey right
CX Council interview with AstraZeneca's global consumer marketing director Melissa Fellner…
Indegene Spins Off Digital Agency Arm iON to Partner Brand Journey Through Advanced...
Experience Design (Xd) and Analytics Transform Pharma Physician Communication...Read More